[Full-disclosure] Anybody need an alibi

[b.hines@xxxxxxxxxxx]

Engineer: GPS Shoes Make People Findable
By KELLI KENNEDY, Associated Press Writer
MIAMI - Isaac Daniel calls the tiny Global Positioning System chip he's 
embedded into a line of sneakers "peace of mind." He wishes his 8-year-old son 
had been wearing them when he got a call from his school in 2002 saying the boy 
was missing. The worried father hopped a flight to Atlanta from New York where 
he had been on business to find the incident had been a miscommunication and 
his son was safe.
Days later, the engineer started working on a prototype of Quantum Satellite 
Technology, a line of $325 to $350 adult sneakers that hit shelves next month. 
It promises to locate the wearer anywhere in the world with the press of a 
button. A children's line will be out this summer.
"We call it a second eye watching over you," Daniel said.
It's the latest implementation of satellite-based navigation into everyday life 
_ technology that can be found in everything from cell phones that help keep 
kids away from sexual predators to fitness watches that track heart rate and 
distance. Shoes aren't as easy to lose, unlike phones, watches and bracelets.
The sneakers work when the wearer presses a button on the shoe to activate the 
GPS. A wireless alert detailing the location is sent to a 24-hour monitoring 
service that costs an additional $19.95 a month.
In some emergencies _ such as lost child or Alzheimer's patient _ a parent, 
spouse or guardian can call the monitoring service, and operators can activate 
the GPS remotely and alert authorities if the caller can provide the correct 
password.
But the shoe is not meant for non-emergencies _ like to find out if a teen is 
really at the library or a spouse is really on a business trip. If authorities 
are called and it is not an emergency, the wearer will incur all law 
enforcement costs, Daniel said.
Once the button is pressed, the shoe will transmit information until the 
battery runs out.
While other GPS gadgets often yield spotty results, Daniel says his company has 
spent millions of dollars and nearly two years of research to guarantee 
accuracy. The shoe's 2-inch-by-3-inch chip is tucked into the bottom of the 
shoe.
Experts say GPS accuracy often depends on how many satellites the system can 
tap into. Daniel's shoe and most GPS devices on the market rely on four.
"The technology is improving regularly. It's to the point where you can get 
fairly good reflection even in areas with a lot of tree coverage and 
skyscrapers," said Jessica Myers, a spokeswoman for Garmin International Inc., 
a leader in GPS technology based in Kansas. "You still need a pretty clear view 
of the sky to work effectively."
Daniel, who wears the shoes when he runs every morning, says he tested the 
shoes on a recent trip to New Jersey. It tracked him down the Atlantic Coast to 
the Miami airport and through the city to a specific building.
The company also has put the technology into military boots and is in talks 
with Colombia and Ecuador, he said.
But retail experts say the shoe might be a tough sale to brand-conscious kids.
"If (parents) can get their kids to wear them, then certainly there is a 
marketplace. But I think the biggest challenge is overcoming ... the cool 
marketplace," said Lee Diercks, managing director of New Jersey-based Clear 
Thinking Group, an advisory firm for retailers.
The GPS sneakers, available in six designs, resemble most other running shoes. 
The two silver buttons _ one to activate and one to cancel _ are inconspicuous 
near the shoelaces.
The company is selling 1,000 limited-edition shoes online and already has 
orders for 750, Daniel said.
Parents who buy the pricey kicks don't have to worry about their kids 
outgrowing them fast. This fall, the company is unveiling a plug-and-wear 
version that allows wearers to remove the electronics module from their old 
shoes and plug it into another pair of Daniel's sneaks.
___
On the Net:
Isaac Daniel: http://www.isaacdaniel.com

_______________________________________________
Full-Disclosure - We believe in it.
Charter: http://lists.grok.org.uk/full-disclosure-charter.html
Hosted and sponsored by Secunia - http://secunia.com/